Telling A Small Business Story

We all have a small business story to tell.  Here’s a simple 5-step process in order to use your story to add power and pizazz to your marketing: BTW: Video is the media to tell your story!

1) Discover the personal story hidden behind your business.

Why did you start your business? What problems are you trying to eliminate? What hurdles did you need to overcome.

2) Tell your story authentically and with passion.

Obviously, your story needs to be a true rendition of what you personally experienced as a small business owner. If you are passionate about your story, your prospects will be passionate about your story.

3) Connect your story to your prospect’s pain points.

It’s vital that your story zeroes in on the problems that your prospects are currently facing. Your story should create an immediate and lasting bond between you and your prospects.

4) Show them the solution.

It’s important that once you connect to your prospect’s pain, that you immediately show them how to alleviate this pain. Show them that you have personally discovered the solution and, as a result, your problem has been solved.

5) Convince them to take action.

Once you share your story, what do you want your prospects to do? Should they call a 1-800 number? Visit your website for more information? Or make a purchase? Each time you share your story, make it incredibly easy for your prospect to take the next step.

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13th Annual Advanced Training

We spent last week in Indianapolis, IN with other Home Video Studio owners from across the country as well as Canada and Sweden. The week was spent in intensive training geared around many subjects such as marketing, networking and technical skills.

Home Video Studio owners gather twice each year to stay current on the latest technical trends, products and training skills that help us become better studios in service to our customers. When you visit us, be sure to ask what new skills Home Video Studio, Erlanger, KY can offer you!

HVS Top 5 Love Stories

Why do we enjoy a good romantic movie? Could it be because the story of love and the glory of love translates so well on the silver screen? Here are our top five love stories of all time:

TITANIC 
So, you meet your soulmate (by chance) on a big ocean liner. Then, hours later the boat sinks. Love transcends tragedy!

SOMEWHERE IN TIME 
You meet your soulmate, but she lived decades before you did. So you go back in time to be with her. Love transcends time!

CASABLANCA
Of all the gin joints in all the world your former lover walks into yours...and it happens to be in Morocco. Love transcends politics and war!

GHOST
Lovers cross states of being to be with each other. Love transcends physical bounds!

THE NOTEBOOK
Lovers battle memory loss and old age to be together. Love transcends all!

How do I know what "gauge" my movie film is?

16mm movie film is 16mm wide, it typically has two sets of sprocket holes - one on either side of the strip - and the frames run down the middle. Occasionally the movie film will have only one set of sprocket holes - usually but not always to make room for an optical sound track.

8mm (regular 8) movie film is 8mm wide and has wide sprocket holes down one side. The sprocket holes take up almost one quarter of the movie film's width.

Super 8mm movie film is also 8mm wide and has one set of sprocket holes along one side - but the holes are smaller, taking up roughly one eighth of the movie film's width.

FAQ: How do I know if my movie film has sound?

Standard 8mm movie film won't have sound.
Super 8mm movie film will have a stripe of coppery or sometimes silvery colored metal along the edge opposite the sprocket holes. If it's stereo, there will be a similar, thinner stripe one the same edge as the sprocket holes.
16mm movie film with sound is "optical". There will be a stripe opposite the sprocket holes, varying in width. The stripe is transparent. Stereo 16mm will have a pair of these stripes.

A Super 8mm strip of movie film with "copper colored" "magnetic" stereo sound tracks.

For "mono sound" movie films, the single copper colored stripe is only on the edge opposite the sprocket holes. 






Close-up of 16mm strip of movie film with stereo optical sound tracks (2 black "wiggly" lines on left edge)

Note there is only one set of sprocket holes (on right side
.Older or "mono sound" will only have the one "wiggly" stripe.




At Home Video Studio, we're here to help you with your older film and video formats. Please call us to set up an appointment so you can once again enjoy your memories stored on film and video.   859-525-0305   deborah.w@homevideostudio.com

Holiday Time is Home Movie Transfer Time!

Friends, the Holidays are coming fast! The Holiday season is a great time to take advantage of all the video services we have to offer, but did you know that October kicks off our busiest time for Home Movie Transfer? We want to hear from you soon, and here's why!


Good folks like you know that nothing ties together a season of family merriment and togetherness like the feeling you get watching precious memories from your past together. Everyone from great grandparents to children can enjoy them together!

You know that the Holiday season, like no other, is high time to finally get that 8mm, Super8 or 16mm film onto a medium that's long lasting and not as subject to deterioration or destruction. Have you been putting this off? Give yourself a gift. Call us today for your own peace of mind.
DVDs of your Home Movies make excellent gifts! One easy phone call and you're on your way to a heartfelt gift for practically everyone on your list! And copies are a phone call away. 859-525-0305
Any questions? Here are a few you may have. If you have any more call us:

My film is very old. Will it transfer?
We make every effort to transfer your film no matter what condition it is in and we are rarely stumped. We have transferred movies dating as far back as 1916 and usually have no problem with old film.

Will my old 8mm, Super8 or 16mm film look good?
We love home movies and we are on a mission to make sure yours is the best it can be! That's why we've invested in the best film transfer equipment available. We use a completely digital process using the highest quality capture of your film.

Another great feature of our system is its sprocketless transport and laser frame alignment. What does that mean to you? It means no jerky film movement because of damaged sprocket holes. It means you see 100% of the frame even if the film has shrunk.

I remember my parents recorded sound on some of these reels. Will that transfer too?
If there is sound on your reels it will be transferred. What a joy it is to not only see the past but to hear it as well.

What about music or sound on film?
If you like, and most customers do, we include (at no extra charge) background music. It is our own copyrighted score of music, specifically composed for home movie transfers. No music will be recorded in places where you already have sound on film. on film.

I want to edit as well. Can you make computer files of the captured footage?
Yes. We can make computer files for PC or Mac.

Can I organize my film in the order I want?
Of course. Just number your reels and we will follow your wishes.

Can you put titles on our video?
Yes. We can put titles anywhere on your captured film to help you identify where it was taken.

Don't delay. Soon the Holiday rush will be upon us. Many others may have this same idea. (Maybe someone in your family) Call us today and let's get started!  859-525-0305

HVS' Top Five Things to do with your Digital Photos

1.    Get them off of your memory card or camera memory.
It's too easy to lose your precious photos if you keep them on your camera. Download them to your computer. (or maybe two computers) or a hard drive.

2. Organize and name them.
In the future you will be glad you took the time now to organize your photos. Do it anyway you decide to (e.g. 2010 >Vacations>Disneyworld) but years from now you'll be glad your photos aren't just numbers.

3.    Keep original unedited photos.
Always save the unedited versions of your photos as your archived source photo.

 

4.    Archive them to CD or DVD.
This is where you can really protect your memories. If they are on disc you can store them in a variety of places, such as a safety deposit box.


5.    Don't trust anyone else with your photos.
Online photo sharing sites are great for sharing photos, but don't trust them for storing the only copy of your photos.

Contact us should you need any help archiving your digital photos and video. We are here to help you!

859-525-0305

deborah.w@homevideostudio.com